“When thinking about spending money on advertising, don’t compete - just outsmart.” - Marc Zdanow (founder, Social Wizard)
There are endless ways you can spend your money advertising online. We break these into two main groups; 1) promoted content, and 2) ads. Either way, we must emphasize that the content/ad needs to connect with the target in a way that inspires interest. So many ads will be screaming details to people that they just tune it out. There is so much noise out there, we need to connect with a likely customer while getting that emotional response.
“A good advertisement is one which sells the product without drawing attention to itself.” - David Ogilvy (advertising tycoon, founder of Ogilvy & Mather)
What do you need to know? You need to know your business, you need to know your product/service and you need to communicate in a way that gets you customers. If you don’t know all the buzzwords surrounding advertising, that’s ok. All you need are the basics and a way to track your results so you know what works and what doesn’t. Face it, not everything will work. The goal is to recognize the results and act on them.
“Our business is infested with idiots who try to impress by using pretentious jargon.” - David Ogilvy (advertising tycoon, founder of Ogilvy & Mather)
Advertising online is something to take very seriously. We’re talking about investing money to produce sales. Your online presence must be complete.. from your website to your data to your social media. Then we make a plan, look at budget and goals. Along the way we need to look at the results and compare that to the money spent. Always fine tuning to maximize the result.